STAND OUT BY STANDING FOR SOMETHING
Driven by one simple goal – to unleash the disruptive power that lives in brands by bringing to life what they stand for.
A brand that stands for something meaningful and culturally relevant is a brand that is positioned for greatness.
Conviction and purpose are the foundation and fuel of a powerful brand. DM Brands partners with businesses to help unleash that power.
From Fortune 500 companies to growing start-ups and from multinationals to boutique creative communication agencies, DM Brand Consulting partners with companies to powerfully define their brands and strategically take on what’s next.
Strategic consulting experience spans a breadth of categories, crossing both B2C and B2B brands – with a heavy skew toward financial, insurance and retail categories. Here’s just a snapshot of the global and national brands DM Brand Consulting had the privilege of helping transform and bringing to life.
Retail & Apparel
Financial & Insurance
Loyalty & Rewards
Entertainment & Travel
Food & Beverage
Health & Nonprofit
With over 15 years of professional experience, working with 25 top ranking advertising agencies in the USA and Canada and bringing guidance and brand leadership direct to several companies, Darla is one of Canada’s most recognized brand strategy consultants.
Starting her career in the USA and working on global brands on both sides of the border, she brings rich market insight to the brands she builds. Darla has helped unlock the power and potential in many leading brands including Wal-Mart (US and Canada), RBC, Holt Renfrew, ING Direct (Tangerine), Maple Leaf Foods, Cineplex and Expedia. She brings extensive experience across both B2C and B2B businesses.
With both a Honours Master’s degree in Brand Strategy & Advertising from the VCU Brandcenter in the U.S. and a Business degree in Marketing, her approach is anchored in proven fundamentals of brand and business strategy. Darla is the winner of the 4A’s Jay Chiat Planning Award – the industry’s highest award for strategic excellence.
When she is not transforming businesses, she is beating everyone at name that tune, fostering sick kittens and avidly following Tokyo street fashion.