STAND OUT BY STANDING FOR SOMETHING

Driven by one simple goal – to unleash the disruptive power that lives in brands by bringing to life what they stand for. 

A brand that stands for something meaningful and culturally relevant is a brand that is positioned for greatness. 
 

Conviction and purpose are the foundation and fuel of a powerful brand. DM Brands partners with businesses to help unleash that power. 

STRATEGIC SERVICES

From Fortune 500 companies to growing start-ups and from multinationals to boutique creative communication agencies, DM Brand Consulting partners with companies to powerfully define their brands and strategically take on what’s next. 

BRAND POSITIONING

Creating, refreshing or transforming brands by powerfully bringing their brand purpose to life.

Brand Positioning

BRAND ARCHITECTURE

Restructuring brand portfolios to drive greater brand clarity and marketing efficiencies

Brand Architecture

COMMUNICATION STRATEGY

Developing communication & messaging strategies to drive stronger brand connection and growth.

Communication Strategy 

CATEGORY IMMERSION

Deep evaluation of the category and competitive landscape to uncover opportunities to disrupt and sweet spots to own.

Category Immersion

TARGET STRATEGY

Developing target segmentations, growth strategies and relationship and engagement strategies to drive greater brand connection.

Target Strategy 

CONTENT STRATEGY

Planning & development of content to drive stronger engagement and become stronger agents of culture.

Content Strategy

PITCH & SALES MATERIALS 

Crafting powerfully persuasive pitch and sales presentations for greater impact.

Pitches & Sales Material

TREND MINING

Uncovering and harnessing macro-level cultural trends shaping a brand’s landscape and value.

Trend Mining 

STRATEGIC CONSULTING

On-demand consulting for brand or business strategy. 

Strategic Consulting
 
 

EXPERIENCE

Strategic consulting experience spans a breadth of categories, crossing both B2C and B2B brands – with a heavy skew toward financial, insurance and retail categories.  This is a snapshot of the global and national brands DM Brand Consulting had the privilege of helping transform and bringing to life. 

All 

Retail & Apparel 

Financial & Insurance 

Loyalty & Rewards

Entertainment & Travel

Food & Beverage

Health & Nonprofit

Industry

Emerging Industries

Logos of DM Brand Consulting Partners
 

TESTIMONIALS

“Darla is a comet of energy and intellect. She was a kindred spirit to our strategy team from the word go. Her rich experience, combined with an indomitable spirit and magnanimity made her a favored collaborator within our culture. I’ve never seen anyone integrate themselves into a team and become truly indispensable like Darla. She is a gifted strategist, a trusted colleague, and she helps clients – even the most challenging ones – find their way to real transformation. If you’re lucky enough to get a chance to work with her, take it.”

Jerry Ferguson

Former Strategy Director at Sid Lee, current Senior Director of Marketing at MLSE

 
Darla Miazdyck Personal Photo Brand Consultant

ABOUT

With 18+ years of professional experience, working with 30 top ranking communication agencies in the USA and Canada and bringing guidance and brand leadership direct to several companies, Darla is one of Canada’s most recognized brand strategy consultants.

Starting her career in the USA and working on global brands on both sides of the border, Darla brings rich market insight to the brands she builds. She has helped unlock the power and potential in many leading brands including Wal-Mart (US and Canada), RBC, TD, Tangerine, Maple Leaf Foods, Cineplex and Expedia – bringing extensive experience across both B2C and B2B businesses.  Darla has been a strategic force in trailblazing the Canadian cannabis category.

 

With both an Honours Masters of Science degree in Mass Communications from the prestigious VCU Brandcenter in the U.S. and an Honours Business degree in Marketing, her approach is anchored in proven fundamentals of brand and business strategy. Darla is the winner of the 4A’s Jay Chiat Award – the industry’s highest award for strategic excellence.

CREATIVE
PROBLEM SOLVER