STAND OUT BY STANDING FOR SOMETHING
Driven by one simple goal – to unleash the disruptive power that lives in brands by bringing to life what they stand for.
A brand that stands for something meaningful and culturally relevant is a brand that is positioned for greatness.
Conviction and purpose are the foundation and fuel of a powerful brand. DM Brands partners with businesses to help unleash that power.
STRATEGIC SERVICES
From Fortune 500 companies to growing start-ups and from multinationals to boutique creative communication agencies, DM Brand Consulting partners with companies to powerfully define their brands and strategically take on what’s next.
BRAND POSITIONING
Creating, refreshing or transforming brands by powerfully bringing their brand purpose to life.
Brand Positioning
BRAND ARCHITECTURE
Restructuring brand portfolios to drive greater brand clarity and marketing efficiencies
Brand Architecture
COMMUNICATION STRATEGY
Developing communication & messaging strategies to drive stronger brand connection and growth.
Communication Strategy
CATEGORY IMMERSION
Deep evaluation of the category and competitive landscape to uncover opportunities to disrupt and sweet spots to own.
Category Immersion
TARGET STRATEGY
Developing target segmentations, growth strategies and relationship and engagement strategies to drive greater brand connection.
Target Strategy
CONTENT STRATEGY
Planning & development of content to drive stronger engagement and become stronger agents of culture.
Content Strategy
PITCH & SALES MATERIALS
Crafting powerfully persuasive pitch and sales presentations for greater impact.
Pitches & Sales Material
TREND MINING
Uncovering and harnessing macro-level cultural trends shaping a brand’s landscape and value.
Trend Mining
STRATEGIC CONSULTING
On-demand consulting for brand or business strategy.
Strategic Consulting
EXPERIENCE
Strategic consulting experience spans a breadth of categories, crossing both B2C and B2B brands – with a heavy skew toward financial, insurance and retail categories. This is a snapshot of the global and national brands DM Brand Consulting had the privilege of helping transform and bringing to life.
All
Retail & Apparel
Financial & Insurance
Loyalty & Rewards
Entertainment & Travel
Food & Beverage
Health & Nonprofit
Industry
Emerging Industries
TESTIMONIALS
“Darla is a comet of energy and intellect. She was a kindred spirit to our strategy team from the word go. Her rich experience, combined with an indomitable spirit and magnanimity made her a favored collaborator within our culture. I’ve never seen anyone integrate themselves into a team and become truly indispensable like Darla. She is a gifted strategist, a trusted colleague, and she helps clients – even the most challenging ones – find their way to real transformation. If you’re lucky enough to get a chance to work with her, take it.”
Jerry Ferguson
VP Growth & Innovation, Sid Lee
ABOUT
With 18+ years of professional experience, working with 30 top ranking communication agencies in the USA and Canada and bringing guidance and brand leadership direct to several companies, Darla is one of Canada’s most recognized brand strategy consultants.
Starting her career in the USA and working on global brands on both sides of the border, Darla brings rich market insight to the brands she builds. She has helped unlock the power and potential in many leading brands including Wal-Mart (US and Canada), RBC, TD, Tangerine, Maple Leaf Foods, Cineplex and Expedia – bringing extensive experience across both B2C and B2B businesses. Darla has been a strategic force in trailblazing the Canadian cannabis category.
With both an Honours Masters of Science degree in Mass Communications from the prestigious VCU Brandcenter in the U.S. and an Honours Business degree in Marketing, her approach is anchored in proven fundamentals of brand and business strategy. Darla is the winner of the 4A’s Jay Chiat Award – the industry’s highest award for strategic excellence.
CREATIVE
PROBLEM SOLVER